Olajide Olayinka Williams "JJ" Olatunji (born 19 June 1993 in Watford, Hertfordshire, England), also known as KSIOlajideBT or simply KSI, is a YouTube and Internet celebrity, comedian, musician and video game commentator. He has a younger brother named Deji who creates and produces similar content on YouTube. Olatunji is known for his crude, and often sexual, humor. He is also a member of the British YouTuber group, the Sidemen, which he formed on 19 October 2013 along with YouTubers Vikram Barn (Vikkstar123), Josh Bradley (Zerkaa), Tobi Brown (TBJZL), Simon Minter (Miniminter), and Ethan Payne (Behzinga); they were later joined by Harry Lewis (Wroetoshaw) in 2014.